Somebody at Blockbuster seems to have laid off the crack long enough to think up something almost brilliant.
Of course, you need to have a Blockbuster membership (which I don’t have and I don’t really want one) and according to the press release, what you rent has to be returned to the same store from which it came (didn’t they phase that out years ago?) and you’ll be subject to late fees.
Still, quite smart and probably will get a few people back into Blockbuster. Of course when those people forget to return their free rental on time and have to pay a late fee they’ll remember why they use Netflix in the first place.